Why We Built Track.ly

Track.ly is a time tracking software that helps you manage your teams, their shifts, payroll and utilmately increases productivity.

Agile CRM, our all-in-one CRM for SMBs to market and sell like the Fortune 500 companies was a success! After long hours of finding and connecting with our target audience, we started growing, and fast. Many SMBs from around the world started testing out Agile CRM and realized that it was exactly what they needed to scale their business without a hitch.

We soon started to grow rapidly. The more, our customer base grew, the more functionalities we started offering to make it even easier for our customers to quickly and efficiently scale up. However, we realized that to ensure we’re producing the same level of quality that we were before, we needed to scale up our teams. At first, it was the occasional freelancer to tweak this page or write this blog post, but we needed something more stable. So. we decided to start hiring for and building remote teams.

Although different time zones did make it slightly difficult to communicate urgent needs, we found a balance that works for us all. However, it wasn’t time zones that created a rocky relationship between our remote team members and us, but the time itself.

The Problem

Since it was our first time building a remote team, we didn’t consider small details like “How do we know how long they worked today?”, “How do we know how much time they’re working on certain projects?” and so many other questions that we seemed to never have an immediate or direct answer to.

We figured the best way to determine how long they worked each day was to ask them. So, we allowed them to verbally tell us how much they worked. It was the easiest and cheapest route. However, no one ever knew how long they worked. We then switched them to paper and pen, but it soon became clear to us that this method was only as flawed as our previous one. We were always either not paying them enough or paying them too much because of handwriting misinterpretations or falsified reports.


Our final attempt at finding a solution to this problem was to use spreadsheets. Things were improving. But once business started picking up more, less and less of our remote team members would frequently update their timesheets. Mainly, because they were so busy that they would forget to. And since spreadsheets were the last virtual tool that we could use, we knew there had to be another way. A better way.

Meanwhile, we reached the same conclusion for our other concerns as well. Our remote employees would track the time they spent doing individual tasks using the spreadsheet, but the data was never accurate. So, we couldn’t say for sure if certain marketing campaigns were worth the ROI. Initially, this event wasn’t a problem, however, when we started working on a tighter budget, it became essential for us to know exactly where our resources were going.

Also, we wanted to know how productive our employees were being. But with time zones in between us, there’s no way for us to know for sure. That’s when we realized that we needed time tracking software that could fit our needs.

The Need

Our primary requirements fit into seven points:

  1. An accurate, online timesheet: Nearly all of our problems with our remote team members was inaccurate timesheets. Also, having them online makes it easy for keeping records.
  2. An automatic time tracker: We needed something that would make time tracking effortless, even when the workload increased.
  3. Task time tracking: The more marketing campaigns we launched or features we launched, the more we needed to know how much of our valuable resources went into creating it.
  4. Productivity monitoring: There’s always a way to work more efficiently. So, we wanted to see exactly where our remote workers can start increasing their productivity.
  5. Project management: We wanted our budget and our time in the same software, not scattered across multiple ones.
  6. employee monitoring: While we trusted our remote workers, it makes managing employees from across the globe easy when you can see what they’re doing.
  7. Payroll: We wanted to pay our employees for the hours they worked, all in one app.


Our first time tracking software we tried had the automatic time tracker and online timesheets we needed. But it didn’t have any project management functionality. We tried other software solutions, but unfortunately, none meet all of our primary requirements. It either gave basic employee monitoring and project management functionalities or none at all.

The Solution

We knew there was a better way. A better, more cost-effective way. So, we decided to build Track.ly the same way we’ve built Agile CRM, internally and for growing SMBs. What is it at-a-glance?


Track.ly’s a time tracking software solution with project management, employee monitoring, productivity monitoring, integrated PayPal payroll, and employee scheduling functionalities built right into it. Our online timesheets only include hours worked which was recorded from our desktop widget time tracker. Also includes approval-only manual time entries. For various methods of employee monitoring, we added IP address, mouse, keyboard, URLs, and Apps tracking. Our project management functionality lets you set project budgets, hourly rates for employees, view deadlines, view cost and time over the last two weeks, and more. You can see how productivity your employees were by engagement levels and comparison hours worked earnings and activity levels from the last week to the current one. To see who’s available for urgent matters, we added active and inactive users, which show you who’s actively tracking their time. You can also integrate with one of our project management software integrations or add tasks directly to your native Track.ly projects to track time spent directly on tasks.

Also, Track.ly’s a cloud-based software which means it automatically updates and is easily accessible to anyone. With Track.ly, we’re proud to offer the time tracking software that allows you to track time and monitor employees and productivity, like the Fortune 500 companies. Try it today with our 30-day free trial, so you can see for yourself how your growing SMB can benefit from accurate, automatic time tracking and diverse employee and productivity monitoring!

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